They use affiliate links or codes when mentioning relevant products in their online content or social media posts. A creator seeks out affiliate programs that align with their content niche.Creators then refer traffic or sales for a commission, tracked through a unique user code or link. A brand sets up (or joins) a referral system.Here’s how affiliate marketing works in a nutshell. But they also allow brands and creators to connect in a low-commitment way that benefits both parties. All those promo codes and custom URLs for sponsors are used to track the podcast’s affiliate sales.Īffiliate marketing programs can be an effective way for brands to work with large-scale content creators like major podcasters and social media influencers. If you’re one of the 20.4% of Internet users who listen to podcasts each week, you’ve probably heard affiliate marketing in action. This is known as a pay-for-outcome or cost-per-action model. In turn, brands reach an expanded audience while only paying for real business results (not just exposure). What is affiliate marketing?Īffiliate marketing is a way for content creators to earn commissions by referring customers to brands. Bonus: Get the influencer campaign template for brands to easily plan your next campaign and choose the best social media influencer to work with.
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